Tuesday, October 27, 2009

Fundraisers: Make it real or really flop

Fundraisers: Move into the world of real-time reality
by Dr. Stephen L. Goldstein

It goes without saying that, these days, more and more people in nonprofits have caught the social media bug, regularly on Twitter, YouTube, and FaceBook. Such venues have opened up the world to everyone, creating incredible opportunities to connect with the world.

But there's another, even more powerful, dimension waiting for all of us to enter: real-time reality. It will transform our ability to appreciate what nonprofits really accomplish--and it will dramatically increase fundraising success.

Imagine this scenario: You want to raise money for schools in Africa or for a children's center in Africa. You spend hours looking for the right words, stills, and even videos to capture the distant reality and spark contributions. You create Twitter about it in real-time, you're on YouTube and FaceBook. But nothing quite does it--because they aren't really real.

The answer is in a simple web-cam, creating your own "be here now," "you are there" experience. Imagine the possibilities and email me your thoughts at trendsman@aol.com.

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