Successful fundraising with social media

For Nonprofits ONLY!

The future of fundraising is now . . . at your fingertips
"How you can raise money
with Facebook, Twitter,
YouTube & other social media"

The 2010 Fundraising with Social Media Conference sponsored by “The Forum for Nonprofits”
February 19, The Sheraton Suites Cypress Creek
555 NW 62nd Street, Fort Lauderdale, FL 33309

8-9: Registration and continental breakfast
9-10: Katya Andresen of Network for Good, Washington, D.C.
What to do before you even think of tweeting: “ The 11 steps to success with social networking & the 6 most miserable mistakes of social marketing”

10-11: Skip Kimpel, author of Social Networking for Non Profits: Making it work and making it matter!
Social networking “boot camp”—the nuts and bolts of blogs, Twitter, Facebook, YouTube, Ping.fm

11-noon: Skip Kimpel:

How to create your social networking fundraising strategy: to http://www.firstgiving.com/ and beyond!

Noon-1: lunch

1-2:30: Peter Panepento of The Chronicle of Philanthropy
“Case studies: Nonprofit fundraising success using social media”

2:30-3: Brian Ross Lee, social media consultant
“Google analytics/piwik/godaddy and other ways to monitor your social media fundraising success”

3-4: Dr. Stephen L. Goldstein, consultant and author of 30 Days to Successful Fundraising and http://www.fundraisingguru.blogspot.com/
Social media & high tech fail without high touch:
“How to turn the 7 expectations of social media users into dollars!”

You may register in just a few easy steps!

2010 Fundraising with Social Media Conference--Feb. 19, 2010--Sheraton Suites, Fort Lauderdale, FL

1: Fill out the form for each participant:

Name: _____________________________________________

Title: ______________________________________________

Organization: _________________________________________

Street address: ________________________________________

City: _______________________________________________

State: _______________________________________________

Zip: ________________________________________________

email: _______________________________________________

office phone: __________________________________________

cellphone: ____________________________________________

Your check number:________________________________

2. Paste the form into an email and send it to trendsman@aol.com. Indicate that your check is in the mail.

3. Registration $145 check for each participant payable to Educational Marketing Services, Inc.

4. Mail your check with a copy of the registration form to: Educational Marketing Services, Inc.; 1448 NE 55th Street, Fort Lauderdale, FL 33334

5. You will receive an email confirmation of receipt of your check and registration form. Do not consider yourself registered until your registration has been confirmed.

Still have questions? Email trendsman@aol.com or call 954-772-7868

True spirit of giving!

South Florida Sun-Sentinel.com
Retired scientist endows scholarship at PBCC
By Kevin D. Thompson, The Palm Beach Post
November 25, 2009
BELLE GLADE
Last year, Victor Guzman was reading a newspaper article about low graduation rates among African-American males in Belle Glade.

The story detailed the low wages, high incarceration rates, meager job prospects and bleak outlook for so many black men in that western Palm Beach County community.

The article so touched the 95-year-old Guzman, it inspired the Belle Glade resident to help.
A retired agricultural research scientist at the University of Florida, Guzman donated most of his life savings — $100,000 — to establish a scholarship fund for the Palm Beach Community College Foundation.

The Lake Okeechobee Muck Rat Nation Scholarship Fund will now enable more Belle Glade residents to enroll in PBCC. The "Muck Rat Nation" refers to people who make their living in the fields within the Everglades Agricultural Area.

Applicants must be accepted by the school, be enrolled for a minimum of 12 credits per term, live in Palm Beach County, attend the Belle Glade campus and demonstrate financial need. Two $500 scholarships will be available for eligible students per semester.

"This is an incredible gift," said Suellen Mann, the foundation's executive director. "Dr. Guzman realized, having lived in Belle Glade for almost 60 years, that there were a lot of folks who didn't have the economic backing to go to school."

Guzman wasn't available to comment on his gift, but he was quoted in PBCC's newsletter as saying that "the scholarship is only a drop of water in a vast ocean of need. It is my hope that it will become a vast river of hope."

Guzman, a native of Peru, is no stranger to Belle Glade.

In 1951 he was hired by UF to help improve crop production of local farmers. For nearly 60 years, Guzman has developed chemicals for weed control as well as virus-resistant strains of lettuce that thrive in the rich, organic soil surrounding Lake Okeechobee.

He put down roots in the community as well and raised a family of five with his wife, Ruth, a teacher and librarian for 25 years at Grove Elementary School.

To this day, Guzman can still be seen working the fields and talking to plants.
"It's probably why he's 95," Mann said.

A reception to honor Guzman's donation is scheduled to be held Tuesday at PBCC's Dolly Hand Cultural Arts Center in Belle Glade.
Copyright © 2009, South Florida Sun-Sentinel

Nationwide bestselling fundraising book/program

Nationwide bestselling fundraising book/program

30 Days to Successful Fundraising
The 10-minute-a-day fundraising training!
Now, you can master the essentials--and more--of fundraising in just 10 minutes a day. Read a quick-and-easy couple of pages, then answer a couple of question to tailor your day's material to your nonprofit's fundraising needs.
Before you know it, you will have mastered everything you need to know about raising money--in bad times and good. Go to http://www.fundraisersbooks.com/ for more information--and to order your copy or copies today!

Free Personal Consulting Hotline for Nonprofit Fundraisers

Free Consulting Hotline for Nonprofit Fundraisers

Totally free, personalized fundraising consulting is now available for nonprofits 24/7 from anywhere in the U.S. and around the world at www.fundraisershotline.com.

“Nonprofit fundraisers may ask anything they want—like How can I find donors? or How can I get my board to give more and to ask others to give? It’s absolutely one-on-one attention. They won’t be getting boilerplate answers,” says Dr. Stephen L. Goldstein, creator of the hotline and president of The Nonprofit Institute, Educational Marketing Services.

“Nonprofits always have a hard time raising money. But many are really struggling in today’s bad economy. They need immediate professional advice tailored to their specific needs. But most nonprofits cannot afford to hire an expert to give them quick answers to their pressing questions.

So, www.fundraisershotline.com gives them personal access to an experienced professional to be their sounding-board to increase their fundraising success,” Goldstein adds.

That’s what’s so unique about the hotline. It’s quick, efficient, direct—and free, of course. Getting answers from the hotline is simple.

Go to www.fundraisershotline.com, fill out the short user form, ask a question, then send it to Dr. Goldstein. There is absolutely no cost or obligation.

Every question is answered personally and within 24 hours.

Columnist, author, consultant, TV and radio personality, and workshop leader--Dr. Stephen L. Goldstein is a nationally recognized marketing, communications, and fundraising executive, as well as a trends analyst and forecaster.

For more than 30 years, he has developed strategies for nonprofit success.

Dr. Goldstein is now the co-producer and host of “The Forum for Nonprofits,” which airs on WNN & WSBR and may be heard 24/7 at www.forumfornonprofits.com. He was the producer and host of “Fundraising Success,” a weekly radio program on WXEL, 90.7FM/National Public Radio and still available at any time from anywhere in the world at www.wxelpodcasts.org.

Dr. Goldstein's "Fundraising Guru" columns have appeared in The South Florida Sun-Sentinel and have been a regular feature of the Scripps papers on Florida’s Treasure Coast. He is the author of the bestseller, 30 Days to Successful Fundraising. Goldstein is also the developer of the “Self-Taught/Fundraising” series, the basis for the workshops and tailored consulting programs he offers nationwide.

Fundraising radio: http://www.forumfornonprofits.com

Fundraising Radio: http://www.forumfornonprofits.com/
Listen to "The Forum for Nonprofits" at http://www.forumfornonprofits.com/.

Dr. Stephen L. Goldstein is the host; Ellen Schulman is the producer.

Each week, we focus on a worthy nonprofit--and encourage listeners to make financial contributions to it. Programs are available 24/7 365 on the Internet--and may be heard from anywhere in the world.

If you want to suggest an organization to be interviewed, contact "The Forum for Nonprofits." We can contact them by phone worldwide. One recent interview originated in Dubai.

How to raise money in bad times--for FREE!

“How to raise money in bad times”—for FREE!

When the economy in general is in a funk, nonprofits tend to sing the “woe-is-me” chorus, along with everyone else. But never try to raise money in “bad” times by telling potential donors that’s the reason you’re asking for support. The reason should be obvious: Everyone’s saying it.

Fortunes are made in “bad” times and lost in “good" times. The “times” don’t make your success: You do. So, use the “bad” times to prove to donors and potential donors that you have been and continue to be worthy of their support—a wise investment.

Here are 5 Formulas to make your fundraising successful in “bad” times—for FREE, without your having to spend an extra penny:

1. B x 10 = FT (Energize your board)--Too many nonprofits have dead wood boards of directors. Use “bad” times to energize your board. Get rid of people who are holding you back. Add dynamos. In the formula B x 10 = FT, B stands for board and FT is your fundraising threshold. Get each of your board members to commit to raising 10 times the amount they personally contribute to your nonprofit. Get their commitments in writing.

2. 1 x 10 = 110 (Create your “Circle of 10”)--The key to successful fundraising is getting doors to key people opened for you. Create a “Circle of 10,” an informal group of advisors who are willing to help you increase your fundraising success—especially by getting you to at least 10 others like themselves: for example, a lawyer specializing in wills and estates, a financial planner, an accountant.

3. 1 x 5 = 6 (Create a tsunami)--Create a positive tsunami—a marketable idea so compelling donors can’t resist making a contribution.--The 5 elements of a tsunami/marketing idea are: it is gut-wrenching, turns a negative trend positive, seems doable, makes financial sense, and is measurable.

4. 1 + 1 = 3 (Create desire)--People always have money for what they want to have money for. But you have to give them “their” reason. That may mean different things for different people. So, be prepared to “read” prospective donors and to vary your approaches.

5. 1 x 365 = $365,000 (Set word-of-mouth in motion)-- Fundraising is selling—and selling is a numbers game: The more people you reach, the greater your sales. Make sure that people know what they’re “selling.”--Get people to commit to doing the outrageous—telling at least one other person something positive about your nonprofit every day, 365 days a year.