Sunday, January 31, 2010

Feb. 19 Social media fundraising conference will show you the in's and out's of using Google Analytics and similar tracking programs

You're flying blind on the Internet--unless you're tracking visits to your website with Google Analytics, Piwik, or something like them

At the Feb. 19 Fundraising with Social Media Conference in Fort Lauderdale, Brian Ross Lee will discuss the in's and out's of monitoring the effectiveness of your fundraising with social media by using Google Analytics and Piwik, for example. Visit www.socialmediafundraising.org for conference details--and to register online or by mail.

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Monday, January 25, 2010

Attention Nonprofits: Do you retweet--or even tweet? Register for the social media fundraising conference

Are you now, or have you ever been, tweeting, let alone retweeting? That's the question you need to be answering! It's another of the powerful ways that you can harness social media to increase the success of your nonprofit fundraising. Register for The 2010 Florida Fundraising with Social Media Conference: How you can raise (more) money using Facebook, Twitter, YouTube, and other social media. Visit www.socialmediafundraising.org for details--and to register online or by mail.

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Thursday, January 21, 2010

Dr. Stephen L. Goldstein will be featured speaker at 2010 Florida Conference on Fundraising with Facebook, Twitter, YouTube, and other social media

Dr. Stephen L. Goldstein will speak at the 2010 Florida Fundraising Conference: How to raise more money with Facebook, Twitter, YouTube, and other social media. Visit www.socialmediafundraising.org for details and to register online or by mail.


Goldstein's presentation: "Social media and high tech fail without high touch: How to turn the 7 expectations of socia-media users into dollars!"

"My presentation closes the workshop to bring participants back to terra firma," Goldstein says. "I'm as excited about social media as anyone else, but I also know that people make sales not computer mouses. Social media venues are means to an end--engaging people to close 'the sale'--not ends in themselves. When web sites first became "the thing," people rushed to get online--and mistakenly thought that was all they had to do to create a successful effort. The same giddiness has accompanied social media venues, with the same discouraging results. It takes time, creativity, and commitment to use social media effectively. I share my take on the 7 ways to do that."

Columnist, author, consultant, TV and radio personality, and workshop leader--Dr. Stephen L. Goldstein is a nationally recognized marketing, communications, and fundraising executive, as well as a trends analyst and forecaster. For more than 30 years, he has developed strategies for nonprofit success.

Dr. Goldstein is now the co-producer and host of “The Forum for Nonprofits,” which airs and may be heard 24/7 at http://www.forumfornonprofits.com/. He was the producer and host of “Fundraising Success,” a weekly radio program on WXEL, 90.7FM/National Public Radio.

Dr. Goldstein's "Fundraising Guru" columns have appeared in The South Florida Sun-Sentinel and have been a regular feature of the Scripps papers on Florida’s Treasure Coast. He is the author of You Can't Go Wrong by Doing It Right: 50 Principles for Running a Successful Business and the bestseller, 30 Days to Successful Fundraising (http://www.amazon.com/).

His Self-Taught/Fundraising Success System is the basis for the workshops he offers around the country. Stephen Goldstein has also contributed fundraising advice segments for nonprofits on Wealth and Wisdom on WXEL-TV, Public Television. Dr. Goldstein works with individual nonprofits all across America to increase their fundraising success. His website is http://www.fundraisershotline.com/, and he is the author of the blog http://www.fundraisingguru.blogspot.com/ which is now available in Spanish at http://www.recaudaciondefondos.blogspot.com/. Dr. Goldstein earned his bachelor’s, master’s, and Ph.D. from Columbia University.

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Tuesday, January 19, 2010

Chronicle of Philanthropy's Peter Panepento featured speaker at 2010 Florida Social Media Fundraising Conference

Peter Panepento of The Chronicle of Philanthropy . . . featured speaker at 2010 Florida Fundraising Conference on using Facebook, Twitter, YouTube and other social media to increase contributions

Peter Panepento is Web editor for The Chronicle of Philanthropy in Washington, D.C., the leading source of news and views for the nonprofit sector. In that role, he manages The Chronicle's Web-site, philanthropy.com and its active presence in social networks such as Twitter, Facebook, LinkedIn, and YouTube.

He also follows the use of social networks by nonprofit groups and foundations and is a frequent speaker on how cutting-edge organizations are using these tools to advance their missions.

Panepento is the creator and manager of several Chronicle blogs, including Prospecting, its popular blog about nonprofit fundraising, and Give & Take, which chronicles the nonprofit blogosphere. He is also the publisher of GlobalErie.com, a blog network that includes commentary and news centered around Erie, PA.

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Wednesday, January 13, 2010

2010 Florida Fundraising with Social Media Conference

For Nonprofits Only!
2010 Florida Fundraising Conference:
How to raise more money with Facebook,
Twitter, YouTube & other social media

Contact:
Dr. Stephen L. Goldstein
Educational Marketing Services
1448 NE 55th Street, Fort Lauderdale, FL 33334
954-772-7868 Email: trendsman@aol.com

(Fort Lauderdale, FL)—The 2010 Florida Fundraising Conference: “How to raise more money with Facebook, Twitter, YouTube & other social media” will be held February 19, 2010 at the Sheraton Suites Cypress Creek, 555 N.W. 62nd Street, Fort Lauderdale, FL 33309. Program details, including nationally recognized presenters and registration information, are available at the conference website, http://www.socialmediafundraising.org/.

“The full day program is designed to take all the mystery out of using social media for fundraising success,” says Dr. Stephen L. Goldstein, one of the event organizers. “So many people in nonprofits hear all the buzz about using social media, and they genuinely want to get on board. But they don’t know where to start. And while they’re waiting on the sidelines and missing opportunities, others are actually raising money. We’ve designed the conference to give every participant a solid grounding—from the basics to more sophisticated uses of social media.”

Katya Andresen of Network for Good (Washington, D.C.) lays the groundwork for the program. She opens the conference presenting “What to do before you even think of tweeting: The 11 stops to success with social networking and the six most miserable mistakes of social marketing.” Skip Kimpel, author of the forthcoming Social Networking for Nonprofits: Making it work and making it matter, will take participants through a “social networking boot camp”—giving the nuts and bolts of venues from Facebook, Twitter, YouTube, to others. After that, he’ll reveal his formulas for creating a social networking fundraising strategy. Peter Panepento of The Chronicle of Philanthropy will discuss a number of case studies, proving that nonprofits are using social media for fundraising—with success. Social media consultant Brian Ross Lee will reveal ways to take the guesswork out of using social media by showing how to monitor nonprofits’ success with social media through Google analytics and other programs. And finally, Dr. Stephen L. Goldstein, consultant and author of 30 Days to Successful Fundraising and http://www.fundraisingguru.blogspot.com/, will present “Social media and high tech fail without high touch: How to turn the 7 expectations of social media users into dollars!”#

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Brian Ross Lee to present at 2010 Social Media Fundraising Conference

Brian Ross Lee, social media consultant, will be a featured presenter at the 2010 Fundraising with Social Media Conference in Fort Lauderdale, FL on Feb. 19.

"Google analytics/piwik/godaddy and other ways to monitor your social media fundraising success."

Brian Ross Lee is president and CEO of AdRage Media, which focuses on online lead generation--how to get people online to clients' sites and bridge the gap from social media buzz to profit-generating leads, allowing for maximum ROI.

He now consults on a full range of strategies to get people online to clients' sites. Lee knows the special needs of nonprofits and their online strategies; he worked with MicroGiving.com's founder John Ferber, who also founded Advertising.com, later to be acquired by AOL Time Warner.

Lee has had extensive training in all forms of Pay Per Click and Search Engine Optimization management by one of the top affiliate marketing companies in the industry. His unique blend of experience combined with enthusiastic ambition has lead to a paramount level of success in Internet marketing for himself and his clients.

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Tuesday, January 12, 2010

Katya Andresen to speak at Florida Social Media Fundraising Conference

The 2010 Florida Fundraising with Social Media Conference: How to raise more money with Facebook, Twitter, YouTube, and other social media

Feb. 19 in Fort Lauderdale, FL

visit http://www.socialmediafundraising.org/ for details--and to register online or by mail



Katya Andresen will speak from 9 to 10 a.m.: "What to do BEFORE you even think of tweeting

The 11 steps to success with social networking and the six most miserable mistakes of social marketing"



Katya Andresen is Chief Operating Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach and the basics of social media. In addition, she is an adjunct professor of communications at American University’s Key Certificate Program and serves on the board of EarthShare.



Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. She is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and was featured in the e-book, Nine Minds of Marketing. She is also a co-author with Network for Good CEO Bill Strathmann of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities.



Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm and a marketing consultant overseas in Ukraine. She also worked for CARE International. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press and major US newspapers in Africa.

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