You're flying blind on the Internet--unless you're tracking visits to your website with Google Analytics, Piwik, or something like them
At the Feb. 19 Fundraising with Social Media Conference in Fort Lauderdale, Brian Ross Lee will discuss the in's and out's of monitoring the effectiveness of your fundraising with social media by using Google Analytics and Piwik, for example. Visit www.socialmediafundraising.org for conference details--and to register online or by mail.