Dr. Stephen L. Goldstein will be featured speaker at 2010 Florida Conference on Fundraising with Facebook, Twitter, YouTube, and other social media
Goldstein's presentation: "Social media and high tech fail without high touch: How to turn the 7 expectations of socia-media users into dollars!"
"My presentation closes the workshop to bring participants back to terra firma," Goldstein says. "I'm as excited about social media as anyone else, but I also know that people make sales not computer mouses. Social media venues are means to an end--engaging people to close 'the sale'--not ends in themselves. When web sites first became "the thing," people rushed to get online--and mistakenly thought that was all they had to do to create a successful effort. The same giddiness has accompanied social media venues, with the same discouraging results. It takes time, creativity, and commitment to use social media effectively. I share my take on the 7 ways to do that."
Columnist, author, consultant, TV and radio personality, and workshop leader--Dr. Stephen L. Goldstein is a nationally recognized marketing, communications, and fundraising executive, as well as a trends analyst and forecaster. For more than 30 years, he has developed strategies for nonprofit success.Dr. Goldstein is now the co-producer and host of “The Forum for Nonprofits,” which airs and may be heard 24/7 at http://www.forumfornonprofits.com/. He was the producer and host of “Fundraising Success,” a weekly radio program on WXEL, 90.7FM/National Public Radio.
Dr. Goldstein's "Fundraising Guru" columns have appeared in The South Florida Sun-Sentinel and have been a regular feature of the Scripps papers on Florida’s Treasure Coast. He is the author of You Can't Go Wrong by Doing It Right: 50 Principles for Running a Successful Business and the bestseller, 30 Days to Successful Fundraising (http://www.amazon.com/).
His Self-Taught/Fundraising Success System is the basis for the workshops he offers around the country. Stephen Goldstein has also contributed fundraising advice segments for nonprofits on Wealth and Wisdom on WXEL-TV, Public Television. Dr. Goldstein works with individual nonprofits all across America to increase their fundraising success. His website is http://www.fundraisershotline.com/, and he is the author of the blog http://www.fundraisingguru.blogspot.com/ which is now available in Spanish at http://www.recaudaciondefondos.blogspot.com/. Dr. Goldstein earned his bachelor’s, master’s, and Ph.D. from Columbia University.
Labels: Dr. Stephen L. Goldstein, limits of social media, power of social media
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