New column every Monday: "The Fundraising Guru"--Nov. 5, 2007

Mirror, mirror, on the wall . . .
by Dr. Stephen L. Goldstein

. . . who’s “the greatest” fundraiser of them all? You, of course — potentially.
No matter how major or minor your relationship to a nonprofit may be--board member, volunteer, donor, or staff member--you “make it happen.” Successful fundraising relies upon the power of one person and another person and another person to energize others to support a compelling idea. There are no bit players.

So, here’s a self-test to help you find out what your mirror tells you about yourself as a fundraiser.

On a separate sheet of paper, list what you think are your five greatest strengths as a fundraiser. (Don’t be modest. There will be plenty of time for that later.)

Now, list what you think are your five greatest weaknesses as a fundraiser. (Don’t go easy on yourself.)

Now, rate yourself on the following “benchmark” fundraiser-qualities from 1 (not good) to 10 (I could write my own book on fundraising):

1. I am willing to change and be flexible:
1 2 3 4 5 6 7 8 9 10

2. I know how to create an idea that makes people want to donate:
1 2 3 4 5 6 7 8 9 10

3. I know how to develop materials that “sell” a fundraising idea:
1 2 3 4 5 6 7 8 9 10

4. I can inspire others:
1 2 3 4 5 6 7 8 9 10

5. I am able to establish a network of supporters:
1 2 3 4 5 6 7 8 9 10

6. I am systematic:
1 2 3 4 5 6 7 8 9 10

7. I am persistent:
1 2 3 4 5 6 7 8 9 10

8. I listen and observe, know how to size things up:
1 2 3 4 5 6 7 8 9 10

9. I assume responsibility for everything I do:
1 2 3 4 5 6 7 8 9 10

10. I am eager to ask for donations:
1 2 3 4 5 6 7 8 9 10

Total your score: _____

Are you pleased with your reflection in the mirror? If not, write how you think you could enhance it in each category.

Need help? Call Stephen Goldstein at (954) 772-4455 or e-mail him at trendsman@aol.com.